{"id":5226,"date":"2012-04-06T19:27:51","date_gmt":"2012-04-06T09:27:51","guid":{"rendered":"http:\/\/michaelwyres.com\/?p=5226"},"modified":"2012-04-06T19:27:51","modified_gmt":"2012-04-06T09:27:51","slug":"the-only-way-forward-for-blackberry","status":"publish","type":"post","link":"https:\/\/michaelwyres.com.au\/mwdc\/2012\/04\/the-only-way-forward-for-blackberry\/","title":{"rendered":"The Only Way Forward for BlackBerry?"},"content":{"rendered":"

Ever since Research in Motion<\/a> (RIM) pushed aside its two co-CEOs in favour of Thorsten Heins<\/a> earlier this year, many analysts have been pondering how the maker of the once-popular BlackBerry smartphone family might bring itself back from the brink of extinction.<\/p>\n

<\/p>\n

Certainly, the traction gained in the smartphone market by Apple’s iOS, Google’s Android, and even Microsoft’s Windows Phone 7 (WP7), has had a crushing effect on the position of RIM in that market.<\/p>\n

The steady, yet rapid fall of mobile phone operating systems such as the BlackBerry OS, Palm\/WebOS, and even to a lesser extent Nokia’s ageing Symbian offering, has shown that the current market simply isn’t prepared to support a fourth major mobile operating system.<\/p>\n

So what exactly can Thorsten Heins do to bring RIM back from the edge of the abyss, if the market doesn’t care for another mobile OS?<\/p>\n

In a nutshell, if you can’t beat them – (and RIM won’t) – join them!<\/p>\n

What RIM should really be doing is developing applications to run on iOS, Android, and WP7 to deliver the popular Blackberry functionality on those platforms.<\/p>\n

People use iOS, Android and WP7 because they like them, and really want<\/i> to use them, so new handsets from RIM aren’t likely to be the answer.<\/p>\n

The answer is to bring the unique features of the BlackBerry – the features that made them popular – to the popular handsets.<\/p>\n

Find just the right price point for those applications, and a new chapter for RIM might be just around the corner.<\/p>\n

But they don’t have long – or people will forget about them completely.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever since Research in Motion (RIM) pushed aside its two co-CEOs in favour of Thorsten Heins earlier this year, many analysts have been pondering how the maker of the once-popular BlackBerry smartphone family might bring itself back from the brink of extinction. Certainly, the traction gained in the smartphone market by Apple’s iOS, Google’s Android, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[90,93,120,594],"class_list":["post-5226","post","type-post","status-publish","format-standard","hentry","category-technology","tag-android","tag-apple","tag-blackberry","tag-wp7"],"_links":{"self":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/posts\/5226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/comments?post=5226"}],"version-history":[{"count":0,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/posts\/5226\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/media?parent=5226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/categories?post=5226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/tags?post=5226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}