{"id":6412,"date":"2012-09-12T07:50:15","date_gmt":"2012-09-11T21:50:15","guid":{"rendered":"http:\/\/michaelwyres.com\/?p=6412"},"modified":"2012-09-12T07:50:15","modified_gmt":"2012-09-11T21:50:15","slug":"what-exactly-are-coles-doing-here","status":"publish","type":"post","link":"https:\/\/michaelwyres.com.au\/mwdc\/2012\/09\/what-exactly-are-coles-doing-here\/","title":{"rendered":"What Exactly Are Coles Doing Here?"},"content":{"rendered":"

I found these two apparently identical chickens – (apart from weight) – in my local Coles store on Sunday, and found myself wondering what was going on with the labeling and the pricing:<\/p>\n

<\/p>\n

<\/p>\n

The “extra large” chicken came in at 2.178kg, while the “large” chicken came in at 1.944kg. That’s only 234 grams of “difference” between a “large” and an “extra large”. Statistically speaking, probably not really different at all.<\/p>\n

What is<\/i> different, is the price per kilogram. The “large” is $4.90 per kilogram, and the “extra large” is $3.70 per kilogram. A difference of $1.20 per kilogram, just because there is a 234 gram difference in overall weight?<\/p>\n

Does an extra 234 grams really justify a whole new category?<\/p>\n

If the “large” was charged at the “extra large” price, the large would have cost $7.19, and not $9.53 – a saving of $2.34, for only 234 grams less of otherwise identical chicken. Exactly one cent per gram of extra chicken.<\/p>\n

The only difference is an arbitrary label.<\/p>\n

While the “extra large” is undoubtedly a better deal – (it even carries a “Big Value Pack” sticker) – once all the “extra large” chickens have been sold, and only the “large” chickens are left, those buyers are being ripped off mercilessly.<\/p>\n","protected":false},"excerpt":{"rendered":"

I found these two apparently identical chickens – (apart from weight) – in my local Coles store on Sunday, and found myself wondering what was going on with the labeling and the pricing: The “extra large” chicken came in at 2.178kg, while the “large” chicken came in at 1.944kg. That’s only 234 grams of “difference” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[147,156,435],"class_list":["post-6412","post","type-post","status-publish","format-standard","hentry","category-musings","tag-chicken","tag-coles","tag-pricingfail"],"_links":{"self":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/posts\/6412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/comments?post=6412"}],"version-history":[{"count":0,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/posts\/6412\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/media?parent=6412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/categories?post=6412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelwyres.com.au\/mwdc\/wp-json\/wp\/v2\/tags?post=6412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}