Win On Sunday, Sell On Monday

Posted Posted in Sport

The Bathurst 500/1000 has long been an iconic sporting event in Australian culture. While it first appeared at Mount Panorama in 1963, the race actually pre-dates that year, starting at Victoria’s Phillip Island circuit in 1960.

It moved to Bathurst because the 1962 race basically destroyed the circuit, which all but eliminated it from the racing scene in Australia until the mid-1970s.

While the racing today is primarily about entertainment, back in the 1960s and 1970s it was about manufacturers proving their cars to the public, thereby “winning on Sunday, selling on Monday”.

Here’s a fascinating insight from ABC’s Four Corners program about how and why the manufacturers did it back then.