Social Media Grabbing Media Attention

After a number of recent “twitter-related incidents” in the Australian arena in recent weeks – such as “Fake Stephen Conroy” (Federal Communications Minister), and the “Commonwealth Bank Loan Approval”, it seems that corporate Australia is realising the power that tools such as Twitter and Facebook can actually command.

Telstra, the “corporate victim” in the “Fake Stephen Conroy” incident, are releasing a corporate policy in regards to the use of such tools by it’s employees. Possibly fair enough.

But forcing employees to clearly identify themselves as Telstra employees on such sites? Surely it would be more sensible to not do so – that way the chances of someone saying something less than complimentary about their employer, and actually having that publicly associated with Telstra would be lessened?

Hmm…they’ll never learn.