Flogging A Horse Until It Is Dead

Nobody doubts the amazing success of MasterChef Australia for Network Ten. A lot of people – myself NOT included – were clearly very interested in the show.

Not content with the amazing ratings, we got hit with Celebrity MasterChef Australia – *yawn* – and Junior MasterChef Australia is expected to air in 2010, along with a new series of the main program.

Talk about flogging a horse until it is dead. Then I saw this:

Why not milk some more money out of it with this? The sad thing is, people will almost certainly buy it. Time to give it a rest?